Stop making excuses Lloyd!

From the moment he joined the mayoralty race in Cobourg, Lloyd Williams explicitly states he doubts he can win against incumbent Mayor Peter Delanty.

At first blush, it was easy to interpret as a means of setting expectations  low in the minds of voters. He played to the David and Goliath metaphor, where he was the humble David who was about to square off against the might political machine being run by Delanty. So, it might be considered a tool in the political discourse around the municipal election.

But, when Williams repeated this ploy at the recent all candidates meeting, then the tactic wears a bit thin. As well, several people indicated, he uses the line regularly when talking with voters.

By this point, it is hard to recognize the strategic upside of this approach. The sympathy vote in Cobourg is small. Very small.

If Williams did not want to be mayor, he should not have decided to run. Yet, he did. So, time to suck it up and get down to business. If he continues with his current tactics, he might as well hand the election over to Delanty. Sadly, the mayor is vulnerable. He is weak on several fronts. But, Williams is not capitalizing on it.

Top flight athletes know, 90 per cent of winning is in your head. Williams needs to get his head into the race. With 10 days to go, he needs to sound like a winner and a leader. Otherwise, Delanty is going to blow him away election night.