Public Integrity Journalism

Michael Skoler, of the Centre for Innovation in Journalism, is speaking about what mainstream media is doing around new forms.

The new news ecology is about partnering. The hardest thing about our economic model is around doing flashier things. That is not really the problem, he says. It is all important. It is all tools of the trade. There is another focus. Many people come to news web sites, not from local audiences, but through search engines. This means there is a very different relationship.