Can Free Media Sustain Democracy?

Show me the money!

This is about sustainability. Most bloggers play their trade for free. But there are many types of web sites that are meant to serve communities. There is a long history of sites that try to hang on with little or no money.

Many try to do this using foundations. There are far more foundations that support initiatives compared to Canada, where there are few, if any.

The real model is sponsorship, similar to PBS, according to Peter Drasilofsky, a consultant.

Small sites who place Goggle, may not find it very profitable. But for bigger sites, it may be useful.

Don't start selling advertising until all ducks in a row, he said. It is very tough