Public journalism in larger newsrooms

The greatest challenge facing puic journalism in Canada is changing the culture of large newsrooms.
After listening to my colleagues this weekend at the CAJ convention in Winnipeg, it was apparrent fromthe questions and puzzelled looks from those working in national newsrooms with sizable staff that public journalism doesn't click with them as quickly as those working in medium and small newsrooms.
Certainly, one identifiable issue is getting their heads around the concept of connecting with their audience. It is much harder for them to envision their audience. What mental picture is created? And because it is vague, then it is hard to create an empathy necessary to practice public journalism
Also, the tradtional value system is deeply ingrained, particularly those in senior positions who tend to be longer serving journalists. Those deeply held convictions are wary, even suspicious, of the audience.